Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing.
The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
At ACKMEE, we first start by analysing or researching about your product and customers :-
- How would you describe the product?
- What’s unique/special about this product?
- What big benefit does it provide?
- What pain does it alleviate?
- What features are included, and what are the benefits of each?
- Who currently buys your product?
- Who would you like to buy your product?
- What is a typical customer like?
- What do customers love about your product?
All this analysis is done for us to gain a key insights on to what are we dealing with, and how can we leverage our working model for our client, or in other words your advantage?
After the analysis, we start our copywriting project with following key points :-
- A bold and unique headline
- Headline would be useful and specific
- The copy write-up would emphasize benefits and features
- It would be tailor made for the target customers
- It would be simple, with easy to understand language and consist of short paragraphs
- It would provide a call to action to the customers
- It would create a sense of urgency and provide a compelling offer